About Sam & J

Sam & J was founded with a belief that luxury should be sustainable and reasonably priced at the same time. We encourage our clients to go for lab grown diamonds, and ethically-sourced natural precious stones such as sapphires and aquamarines over mined diamonds.

Lab grown diamonds are identical to mined diamonds in every way, except that they are sustainably grown aboveground. Because of their origin, Sam & J’s diamonds are much kinder to our planet Earth as they avoid social and environment impacts associated with diamond mining. It is not possible to be 100% certain that ‘blood diamonds’ do not find their way to the supply chain of mined diamonds. Hence by going for lab grown diamonds, we can make the world a more ethical and sustainable place.