Ethical Fine Jewellery

SUSTAINABLE LUXURY

“We believe that luxury should be sustainable and transparent at the same time. By providing millennials the option to choose ethically-sourced natural gemstones such as sapphires and aquamarines, and lab grown diamonds over mined diamonds, they no longer have to spend a fortune on their bespoke jewellery and worry about murky supply chains.”

Bespoke Jewellery Specialist

Finest Craftsmanship

Every jewellery is meticulously designed and crafted using the finest gemstones and metals.

Full Customisation

We are excited to help our clients turn their dream jewellery into reality. Every single detail matters.

Lab Grown Diamonds Are Real Diamonds

Lab grown diamonds are classified Type IIa – the rarest and purest form of diamonds, never mined and guaranteed conflict-free. By recreating the natural diamond growing process in the laboratory, we are able to grow diamonds – without the social and environmental impacts associated with mined diamonds.

Every lab grown diamond has its own unique growth patterns and inclusions. Not one is the same as the other. Get your very own diamond without the high price tag and unethical concerns. 

Only The Best

Lab grown diamonds are chemically, physically and optically identical to mined diamonds. The only difference is their origin.

Sam & J diamonds are certified Ideal Cut, D – F Colour and Flawless – VS2 Clarity grades with no fluorescence by independent gemological institutes such as GIA and IGI. We also provide magnified HD 360° videos of all our diamonds, so you get to know exactly what you are getting.

In addition, we work very closely with our diamond cutters. Through our stringent quality control, only the best diamonds are available for your selection.

Jewellery Concierge

All our jewellery pieces are custom made-to-order. For engagement rings, wedding bands or other customised jewellery, please feel free to schedule an appointment with us by DM-ing us on Instagram. If you have any enquiry, please drop us a message or email us at [email protected].